Link Building - Expert18 Technologies

External Link in the webpages of your website is called Link Building.

If you are working on a website and using the website’s Interlink or External Link in the webpages of your website is called Link Building.
Because you must have seen many times that every single website has many links but it is not necessary that that link is internal or external.
If we talk in simple words, then only linking of one page with another page is called link building.
If you are wondering what is this link, then we also make it clear to you that this is the link url of any website which is the address of any website and if you click on this address then it will be Website will open.
In the same way, we also have a link to a page, meaning if you want to know about any topic, then you can go to that topic directly through the link.

What is the importance of keywords for SEO

Keywords have a lot of importance to increase On Page SEO. SEO (Search Engine Optimization) sets the position of the article in Google in the Search Engine Results Page (SERP).
In SEO, we target a phrase, which is called “Target Keyword”. If you are getting confused in SEO and Keyword, then understand SEO as Search Engine Optimization.
You have written a new post, but now how will Google know on which topic your article is? And it is possible that you can do this with the help of SEO and optimizing the content for the search engine. Which has many benefits like the traffic of your site will increase.
On searching your article, it will come on the first page of google. It will have more and more visitors. The ranking of the site will increase. To write SEO Friendly Article you have to use Keyword.
Now let’s talk a little inside. To make your blog post or page SEO friendly, we have the option to define these keywords at one place and the same place is Meta Description. But as far as I know Google is auto detecting Keywords after the change in Algorithym. Types Of Keyword Used in SEO

Types of Link Building

There are two types of link building such as:-

Dofollow Links

When you put a link to another website in your article or webpage, it is a Dofollow link. This means that you trust that external website as much as you do. like
<a href=”https://google.com”>Great Search Engine</a>
or
<a href=”https://google.com” rel=”dofollow”>Great Search Engine</a>
If you are building links to your website, then keep in mind that 75% of your backlinks should be dofollow. Backlinks from other websites to your website help a lot in improving the SEO of your website.

Nofollow Links

When you put a link to another website in your article or webpage, but we use nofollow in rel, then it is a nofollow link.
It means that you want to show the topic given on that external website to the user that it can be useful for you but you do not trust that much on that website. Below is an example of its link.
<a href=”https://facebook.com” rel=”nofollow”>Great social media platform</a>

Some more points of link building

Anchor Text

Anchor Text is one of the best ways of link building because if many keywords of the link are being shown simultaneously then the chances of ranking of your pages increase.
If you put a link to any webpage in your website by “Click Here” then you will see a lot of visitors, then Anchor text is best for you.
Click Here, Visit Here Due to this type of text, your visitors can increase but also reduce your SEO, then use them in the limit.

Trust Rank

Just as you know that the amount of Spam Massage in the Internet is very high, but your website will not show on the front page until the search engine trusts you.
So that is why it is very important for you to stop Spam. If once the search engine gets trust on your website, then every webpage of yours will show on the front page only.

Final Words

Today in this article we have told you about what is Link Building. With which you can improve the ranking of your website to a great extent. If you need any other information related to this, then you can also ask by commenting in the comment box.