If your business is not on the internet then your business will be out of the business- Bill gates. Bill Gates further said, “Internet is becoming the town square for the global village of tomorrow”. He further said that “Information Technology and business are becoming inextricably interwoven. I do not think anybody can talk meaningfully
about one without talking about the other.”

Did you google today? or check your facebook? Maybe did you see that funny video that viral today? Did you read about Shahrukh Khan our famous actor? If you did, then you are a part of a digital world. It’s the digital age, According to smart insights, over 3 billion people that are 43% of the world population are using the internet. By
the end of 2018, that number will be surpassed. Not having a plan to promote your business online is no longer an option. Don’t be a Dinosaur, embrace change. Without a digital marketing strategy, you’ll
ultimately be losing business and missing opportunities.

What is Digital Marketing and Why does it matter? or this alternative definition of digital marketing from Wikipedia we can see that often there is a too much emphasis on promoting products and services using digital media rather than a more holistic definition covering customer experiences, relationship development and stressing the importance of multichannel integration. So for us, the scope of the term should include activities across the customer lifecycle:

•  Digital media and communications channels
•  Digital and mobile experiences such as web design and mobile apps
•  Prospect and customer relationship management through marketing automation
•  Digital strategy and integrating multichannel communications and experiences
•  Digital technologies and platforms to manage all digital marketing activities

The role of digital platforms in supporting integrated multichannel marketing is an important component part of digital marketing, yet is often overlooked. In many ways, this highlights how important it is to break down silos between ‘digital’ and ‘traditional’ marketing departments. Online channels can also be managed to support the whole
buying process from pre-sale to sale to post-sale and further development.

For example, Shyam always wanted an exciting job wherein he didn’t have to work like a horse and rack his brain over balance sheets. He tried an exciting career like…… singing, bodybuilding……and ……saving the world but he wanted the career that involved –

• people interaction
• creativity
• Innovation
• hard work

One day Shyam met a digital marketing team, and he was awestruck to see their daily work
life. He met digital marketing manager of all trades. She is specialized in online marketing that includes lead generation, brand building and conversion then he met creative social media guru, she administered awareness in social media platforms and SEO genius he contributes company blogs. Now Shyam came to know what he wanted to
do. He wanted to be a Digital Marketing Manager.

Now the question is what is digital marketing, digital marketing is a marketing method by which we try to generate the user from various sources like internet, mobiles and other devices. There are many types of digital marketing which works under it and they are;

• Search engine optimisation ( SEO)
• Pay per click advertising (PPC)
• public relations
• Social media marketing
• Content marketing
• Affiliate marketing
• Viral marketing
• Influences marketing
• Email marketing
• SMS marketing

There are many ways to create money by digital marketing. The first way to create money by digital marketing is selling E-Books. If you have any knowledge regarding any field you can put that in ebook on the platforms like E-bay, Amazon, which can help you to sell these ebooks starting and ranging from anywhere 2$ to 15 $ depending upon
the kind of subject that you are created.

Now the second way to create money is through creating a youtube channel when watching your videos and there will be a lot of viewers you can place an ad on your youtube channel and this way Google will be
paying you for running those ads for them.

The third way to make money is becoming an affiliate marketer where you can sell or promote any other businesses or companies product on your own blog on your youtube channel.

The fourth way is if you have a family business you can run or promote that business online.

The fifth way to create money online is to start creating E-commerce website. If you create any E-commerce website for any business your profit might range between 10000 to 50000.

The 6th way is to start your own advertising company and

The 7th way is after gaining digital marketing knowledge to get a job in digital marketing field and companies are paying very good packages. In this field, the packages start ranging anywhere between 5 lakh to 15 lakh.
People used to consume content via TV, newspaper, magazines and Radio but now people are consuming content by using Facebook, Youtube, reading blogs and so on. Companies need digital marketing help to manage and campaign and they will pay 10% on sends as salary or commission. India has the second largest internet user base. Internet
user in India is to grow by at least 50 million yearly till 2020.

We know that digital marketing is the growing field but how can we make use of this trend and what can we benefit from this-

• 1 Digital marketing will help you in personal branding.
• 2 It can also help you in getting jobs and entrepreneurship
• 3 We can also help other companies as a consultant
• 4 We can use the knowledge to build our own business

There are plenty of jobs in Digital marketing in India. Thousands of companies are looking for experts and there are not enough digital marketing experts in the market and digital marketing job is one of the highest paying jobs in the industry today. You may not be interested in digital marketing job but still digital marketing can
help you –

you can use digital marketing knowledge to build your business
you can start a side business and bring a consistent stream of income
consult clients on digital marketing strategies and charge per hour
Anyone can learn digital marketing and subject of study doesn’t matter, you can learn digital marketing after 12th std or during college. There is no age limit for this, only you need a computer and internet connection to learn and become a digital marketing expert Conclusion So, digital marketing is about making use of digital technology to accomplish marketing objectives. It is not imperative for digital marketing to always be separate from the marketing department as a whole, as the objectives of both are the same. However, for now, it remains a useful term because digital marketing requires a certain skill set to appropriate the digital technology effectively. As our recent Developing Digital Skills report showed, many marketers are now spending > 50% of their time on digital marketing activities and two of the three top job roles in marketing is digital, so clearly digital
skills are needed